On the surface, The Kansas City Star follow Krug’s five guidelines for capture reader attention and aiding in comprehension. There is a clear visual hierarchy, with bigger and smaller headlines. The page is broken up into clearly defined areas and it is obvious what’s clickable.
But that doesn’t mean it is 100 percent perfect. Although, there are a clear visual hierarchy I was immediately turned off by the small column in the middle. It seems random and out of place. Had it been placed on the side, it would’ve been more visually appealing to me. Similarly, it is clearly defined but in areas that might not be the best places to define a new area.
Half way down the page the layout is more clear and is broken up in a way I, as a reader, understand.
The columns are clearly defined, has visual hierarchy and still makes it obvious what’s clickable.
The difference between the two areas are the noise. There are a lot more ads at the top that push the column to the middle. If there were to rearrange and clear that up it would look like the bottom half of the website and more uniformed.