The Root is a subsidiary of Slate focusing on Black news. While covering all the major headlines, it’s a place to post opinions, learn about culture and as a forum for thought-provoking insight that everyone can benefit from.
I often frequent this website. I appreciate the content, cross-cultural sensitivity but most of all – the user-friendly layout. The Root meets all five of Krug’s guidelines.
There is a clear visual hierarchy on this site. The latest and most popular news has larger cover photos and is drawing more attention. Even still there is still a tab for exclusive breaking news that is continually updated. After scrolling past the headlines, you get to the categorized content such as culture, film, videos and history – which is my favorite tab.
The site is divided into three main columns. The color schemes and layout are easy on the eyes and user-friendly. It’s extremely easy to find what you’re looking for but also to just browse content. There are a lot of clear, vivid pictures to draw in the reader. You can look at the picture and see what the topic of the story is. Some sites make it to where you HAVE to read the headline to even get an idea of what the article will be about.
Another thing that I really love about The Root is the fact that it’s customized to your visit. It keeps track of your last visit to the site and tells you if any new stories have come up. Not to mention, it does this without you signing up for any email list or subscription.
The website is low on clutter. It’s a minimalist design that packs in a lot of content neatly. I wouldn’t change anything about it’s format. It’s one of my favorite sites and I visit on a daily basis.