Well surprise, I chose National Geographic to critique. National Geographic’s website to me does a great job meeting Krug’s guidelines for capturing readers’ attention and aiding in comprehension. The website is simple and straight to the point. There is a search bar at the top to make things easier for those who are looking for something specific along with Facebook and Twitter links for those wanting to connect to social media.
The sight isn’t bogged down by words or distractions. The photos are the main focus, since that’s part of what’s a big part of National Geographic. What I like about National Geographic is they combine the use of photos, videos, and sound to create the ultimate experience.
The visual elements of the site are simple and easy to use. Navigation is very self-explanatory and all the links work great. I really like how there’s tabs with links to different pages of National Geographic such as pages for kids, photographers, environment and travel. All the stories are easy to find and go through.