The site I’m critiquing this week is WIRED magazine’s website. The homepage layout of the website is very clean and clear, there’s no confusion about which section is which and what content is belong to what story. There are many good looking and relevant pictures that comes next to the articles. In addition to all that, I also find that the website has some gifs instead of still photographs on it. I like that because it can grab the readers’ attention, but I think journalists and designers should be cautious when it comes to using gifs because overusing can create visual chaos (imagine when you open a webpage and everything is moving…). I think the intended audience for the magazine is young upper middle class people, who are enthusiastic about science, Internet and technology.
While wandering around on the WIRED website, this story package caught my eyes. It combined still photographs, texts and gifs (which is a relatively new way for journalists to tell stories) to tell a story about beautiful yet deadly sea creatures. The story used photos and gifs to show how beautiful those creatures are and used text to explain how deadly they are. The story is not really ongoing, but it is an episode of a bigger series. At the end of the article, the journalist said, “Browse the full Absurd Creature of the Week archive here.” Which linked the article to the whole series.