Since our storyboard assignment was on a film festival, I decided to do a blog about a film festival as well. I chose the website of Kolkata International Film Festival (KIFF) because aesthetically, the website is well-designed, but it is not as good a website as it could be.
On the face of it, there seems to be nothing the website does not have. On the left-hand side of every page, there is also a box of icons that connect to different social media websites and it shows only when you hover over it. I think that is a neat idea because it keeps things clean and simple.
The KIFF website has one major element working against it: it does not have any videos on the website itself except for the one on the home page. For the curious person with enough patience, they will realise that you click on the YouTube buttom on the top right of the page, it will take you to the festival’s channel where there are more videos.
Under the categories tab, if you click on any of the categories, nothing happens. To see which movies are featured under each category, you have to do it from the side bar, also on every page (except the Categories page, obviously).
As mentioned before, the website has a good design but it takes patience to navigate through the website because it is not easy to find what you are looking for. Also, the website does not feature any trailers on the website neither does it have information on any upcoming festivals.
It seems to me as if they only have a website as a log or a diary of the festival. It does not function as a website for active festival-goers. One possible reason is that in newspaper readership in Kolkata (India) is high and many events prefer to advertise that way. It could also be because the organizers are not looking to cater to an audience that is very web-savvy, at least as far as information about the festival is concerned.