This Blake Lively’s lifestyle website, Preserve. She displays clothes, recipes and some decoration accessories. It’s a combination of a personal blog and a shopping website.
The first thing coming out in front of readers is a slide show comprised of a dedicated set of pictures. When you scroll down, the navigation bar is always on the top, making sure you won’t get lost. But it might take a little bit too much space of the whole web page if you are using a laptop like mine. After the slideshow, there are stories shown in the same format, a wide screen picture followed by some abstract. The format for each story is consistent. And on the left side, if you notice, is the shopping link related to the specific story. It reminds you that it’s actually a shopping website.
Furthermore, there is a “Top” sign at the right bottom, making the navigation even easier. And the shopping link follows your scrolling inside the story page as well.
The tone of the pictures, the background texture, the text fonts and color match one another very well. A typical story will start with pictures and some text. Some stories come with videos, too. I think it can be used as a good example if you want to design a personal blog.
The intended audience for the website is mostly young people who admire Blake Lively. As she herself wrote in the blog, it’s “a home out of pixels, light and imagination.” That’s one of the reasons that they apply so many beautiful pictures, featuring tasty food, elaborate arrangement of ingredients, sports, clothing, youth, and lively scenes such as Spring and picnic.
Vogue describes the site as “Part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things – food, clothes, pillows, dishes, dining-room tables – with their hands.”