The website that I like is medium.com. I discovered the site from app store. I like the app very much because it is clean and easy to use. Basically you swipe from article to article and scroll up and down to read the article. The website is very easy to use as well, it is very simple and clean, it has a nice amount of visual elements that come with story. In addition, it tells you how long does each article takes you to read.
The intended audience is general audience on social media, and the contents are created by them and for them. The color scheme of the website is black, gray and white, it is very simple and non-distraction. The typography has a clean and smooth outline.
The pictures on the website are also interactive, so they are clickable and can lead you to more similar stories and give you more contexts and details about the article. You can also click on the author to go to their profile, so you can read more articles from the author.