By Zhao, Hong
I choose to critique the website of Berlin Film Festival.
The header, the footer, the navigation bar at the top, and the search function at the top right of the webpage all together make it easy to navigate.
It uses many pictures. Almost every inner page has pictures followed by text. In the archive, there are photo galleries and videos of the festival. At the homepage, the first module is slide show, and then the second is comprised of small picture information boxes.
Their intended audiences include people who are interested in the film festival, who want to attend, film-makers, and media professionals. As shown in the navigation bar, “Professionals” is specifically for film-makers to submit their films, the fuel of the festival and “Press” for journalists, who create the buzz for the festival.
However, when I looked at the website, to be honest, I am a little disappointed. It’s simple and conveys clear information about the festival but for a leading film festival in the world I expected way more than that. It’s simple coded, without beautiful and luxurious variation or special effects. Being simple is not a problem at all, but for a film festival, it requires stronger visual expression and more artistic performance.
Compared with that, the Berlin Independent Film Festival website shows more transition and variation on its home page. The Berlin Independent Film Festival is not connected to the world famous Berlin Film Festival, but is a program of independent film-making. On its profile, it emphasizes its shortage of budge.
A navigation function bar in the shape of an award badge in front of full-screen slide shows. The navigation can be hidden to see a full picture as well. It uses black color as background, which also makes me wonder why Berlin Film Festival chose to use pink, is it to show support of raising awareness for breast cancer?